Cove base is carpet cut into strips in various sizes, from 2" to 6".  We then apply our binding to one edge of the strip. These are placed along the wall,  the same as baseboards of wood, vinyl or rubber. This attractive alternative is made from the same carpet that was installed so it matches perfectly, and looks great. It benefits the cleaning staff, too, because it won't show those unsightly scuffmarks left by overzealous use of the vacuum cleaner. 
Ideal for hotels, restaurants, offices and homes, too.